Paloma Faith: Punish piracy and crack down on illegal downloaders
Post date: Friday, 15th June 2012
Platinum-selling artist Paloma Faith, whose recent hits include New York and Picking Up The Pieces, has told the CBI that piracy is a "massive problem", and that attempts should be made to tackle the issue.
Faith was speaking at a joint event between CBI and Sony, at which she performed.
At the same event, CBI’s chief policy director, Katja Hall, delivered a speech in support of the UK’s creative industries to businesses from the worlds of film, music, gaming, advertising, publishing, football, media, fashion, and technology.
She said: "The UK’s creative businesses are absolute world-beaters. A British artist has topped the global bestseller list in four of the last five years thanks to Adele, Coldplay, Susan Boyle and Amy Winehouse. Downton Abbey is a global tour-de-force, and we’re second only to the US in international content sales.
"But there is still more to do and we want the government to help us to increase the export strength of this fantastic sector."
Focusing on what needs to be done to champion the sector on a global scale, she said:
"All eyes are on the UK in 2012. The Jubilee year and the Olympics give us a great platform to showcase our creative industries to the rest of the world.
"But creative firms still need help targeting the fast-growing economies in South-East Asia and Latin America, which is where the best opportunities for success are.
"We need to shift our exporting efforts from the familiar markets of the US and Europe to places like Turkey, South Korea, Mexico and the BRICs, countries where the appeal of British creative brands is strong."
On the need for robust intellectual property and regulatory frameworks, she said:
"Commercial diplomacy and trade missions can help build better links, but we also need to ensure that the UK has a robust intellectual property (IP) framework in place.
"Creative businesses will be reluctant to export if they think their IP will be stolen. The government needs to take a stronger lead on the international stage in calling for enforcement measures.
"We also need to recognise the potential that a modern, internationally-focused regulatory framework holds for today’s creative companies. The BBC’s iPlayer is an excellent example of a digital platform already successfully exporting creative content around the world."